How to Write a Nonfiction Book Blurb

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You’ve written your book, but don’t stop just yet. You still need to write a nonfiction book blurb that will encourage potential readers to part with their hard-earned cash! Arguably some of the most important words you will write, your book blurb is one of the three main elements potential readers look at when deciding whether to purchase a book—the other two being the book title and the front cover design. As such, it’s worth spending a bit of time getting the book blurb right.

What Is a Book Blurb?

A book blurb (or back cover copy) is a concise, promotional piece of text designed to generate interest and intrigue potential readers. Usually found on the back cover of the book or the inside flap of a hardcover dust jacket, its primary goal is to hook the reader and entice them to purchase the book.

A book blurb focuses on highlighting the main themes, plot points (for fiction), or key topics (for nonfiction) in an engaging and compelling way. It often includes a hook, a brief summary, and sometimes a tagline or endorsement.

The tone of a book blurb is engaging and persuasive, aiming to capture the reader’s curiosity and interest quickly.

What Is a Book Description?

The terms “book blurb” and “book description” are often used interchangeably, but they do have distinct purposes and characteristics.

A book description is a more detailed overview of the book’s content. It provides a comprehensive summary, including the main themes, plot points, or subject matter, along with details about the book’s structure and approach. Its goal is to inform potential readers about what they can expect from the book.

It’s primarily found on the book’s sales pages online (e.g., Amazon, Goodreads) and in catalog listings.

A book description offers a more thorough summary than a blurb, potentially including details about the book’s chapters, key takeaways, and the author’s credentials. It often incorporates elements of the blurb but expands on them to give a fuller picture of the book.

The tone of a book description is informative and descriptive, providing a clear understanding of the book’s content and value.

Key Differences between Book Blurbs and Book Descriptions

Length: Blurbs are typically shorter (around 150–200 words), while book descriptions can be longer (200–300 words or more) to provide more detail.
Content Focus: Blurbs aim to hook and entice readers with a high-level overview and compelling language. Book descriptions provide a fuller picture, including more detailed summaries and additional information about the book and the author.
Tone and Purpose: Blurbs are primarily persuasive and designed to generate immediate interest. Book descriptions are more informative, aiming to give potential readers a comprehensive understanding of what the book offers.

By understanding these differences, you can effectively use both elements to market and describe your book to potential readers.

Why Are Book Blurbs Important?

A book blurb is a crucial component of book marketing for several reasons. Its importance in the overall marketing strategy cannot be overstated, as it often plays a huge role in a reader’s decision-making process.

The back cover is often the first thing potential readers look at after seeing the front cover. It needs to immediately capture their interest. A compelling blurb can create an instant connection with the reader, making them want to learn more about the book.

It provides a concise summary of the book, giving readers a snapshot of what to expect, which helps them decide quickly whether the book aligns with their interests. By highlighting key themes or plot points, it helps readers understand the core message or story without overwhelming them with details.

The book blurb highlights what makes the book unique compared to others in the same genre or subject area. This is crucial for standing out in a crowded market. Tailoring the copy to the target audience ensures that the unique features or benefits of the book are clearly communicated.

Back cover copy is an essential marketing component as it can be repurposed for various marketing channels such as book descriptions for online retailers (e.g., Amazon, Goodreads), social media posts, author websites, and email newsletters.

Well-crafted back cover copy contributes to the overall professionalism and appeal of the book. It shows that the book was well-thought-out and professionally produced. When combined with attractive design elements, the back cover can significantly enhance the visual appeal of the book, making it more likely to be picked up and purchased.

How to Write a Nonfiction Book Blurb That Sells

Here are my best tips for crafting an effective nonfiction book blurb:

Understand the Book’s Core Message

Understand Your Audience

Before you write your book blurb, it’s important to identify your target readers so that you know who will benefit from and enjoy your book. Then you can tailor the tone and language of the blurb, using a style that resonates with your audience.

Identify the main theme

Determine the book’s central idea or unique angle so you can choose words in your blurb that accurately describe what the book is about.

Structure Your Blurb Effectively

Hook the Reader Immediately

Start with a strong opening by using a powerful quote, an intriguing fact, or a provocative question to build intrigue. The goal is to grab attention right from the first line. Ensure the hook is directly related to the book’s content and themes so that readers can easily and quickly determine whether your book aligns with their interests.

Example: “What if everything you knew about success was wrong?”

Clearly Define the Book’s Purpose

Clearly articulate the main problem or need the book addresses and then focus on solutions. If the book solves a problem or fulfills a need, make this prominent in the back cover copy.

Example: “In an era where productivity is paramount, many people find themselves feeling overwhelmed and unproductive.”

Highlight the Unique Selling Proposition (USP)

Emphasize what makes your book different from others on the same topic or what sets it apart. Mention any unique approaches, new research, or original insights.

Example: “Unlike typical productivity guides, this book leverages groundbreaking neuroscience research to help you work smarter, not harder.”

Establish Credibility

Briefly mention the author’s qualifications, experience, or other works to build trust with potential readers.

Example: “Written by Dr. Jane Doe, a renowned neuroscientist and best-selling author.”

Outline the Benefits

Make it clear what’s in it for the reader by highlighting the benefits readers will gain from the book, such as new insights, practical skills, or inspiration. Consider using bullet points for easy readability. An odd number of bullet points is usually more compelling for readers (e.g., use three or five bullet points). Make sure that each bullet point is written in the same syntax (i.e., if most of them start with a verb, make sure they all do).

Examples:

“Master techniques to enhance your focus”
“Learn to manage your time effectively”
“Discover strategies to boost your creativity”

Incorporate Social Proof

Add testimonials and endorsements from experts, influential figures, or satisfied readers to build credibility. It’s best to use endorsements from people who are well-known so you can capitalize on their audience.

Example: “A must-read for anyone looking to boost their productivity.” —John Smith, CEO of Tech Innovators

Create a Sense of Urgency

Try to encourage immediate action. Use language that encourages readers to buy the book now rather than later. If the content is particularly relevant now, make this clear.

Example: “Don’t wait to take control of your productivity. Start your journey to success today!”

Include a Call to Action

End with a strong call to action that tells the reader exactly what to do next. Encourage the reader to take the next step, whether it’s to buy the book, read more, or learn a specific skill. Words like “Discover…,” “Learn…,” and “Unlock…” can be very effective.

Example: “Grab your copy now and transform the way you work!”

Example of the Structure of a Book Blurb

What if everything you knew about success was wrong? (Hook)

In an era where productivity is paramount, many find themselves feeling overwhelmed and unproductive. Mindful Mastery challenges conventional wisdom and offers a transformative approach to achieving your goals. (Book’s Purpose)

Unlike typical productivity guides, this book leverages groundbreaking neuroscience research to help you work smarter, not harder. (Unique Selling Proposition) Dr. Jane Doe, a renowned neuroscientist and best-selling author, (Author Credibility) combines cutting-edge science with practical mindfulness techniques to help you enhance your focus, manage your time effectively, and boost your creativity.

In Mindful Mastery, you will discover

How to harness the power of your brain to improve concentration and efficiency
Practical strategies to overcome procrastination and distractions
Techniques to integrate mindfulness into your daily routine for sustained productivity
Real-world examples and actionable tips to apply these insights immediately (Benefits)

“A must-read for anyone looking to boost their productivity.” — John Smith, CEO of Tech Innovators (Social Proof)

Filled with practical tips and real-world examples, this book is your guide to a more productive life. Don’t wait to take control of your productivity. Start your journey to success today! (Urgency)

Grab your copy now and transform the way you work! (Call to Action)

Use Persuasive Language

Use power words that evoke emotion and curiosity, such as “discover,” “transform,” “revolutionary,” etc.

If available, a short, powerful quote from a notable figure in your industry can add credibility.

Incorporate compelling data or interesting facts related to the book’s subject to boost intrigue.

Maintain a Clear and Concise Tone

Avoid jargon and instead use simple, clear language that is accessible to your target audience. Avoid overly technical terms unless the book is specifically for a technical audience. Read your first draft carefully to identify and remove repetition. You only have around 150 words, so make sure they all count!

Example: “Filled with practical tips and real-world examples, this book is your guide to a more productive life.”

Keep It Concise and Engaging

Short Paragraphs: Break up text into digestible chunks to make it easy to read.
Bullet Points: Use bullet points to highlight key benefits or topics and to help break down information and make it more digestible.
Clear and Direct Language: Avoid jargon and complex sentences.
Key Phrases: Use bold or italic to draw attention to the most important points.

Test and Revise

Share your blurb with others and get feedback. Make revisions to improve clarity and impact. After refining based on feedback, ensure the final version is polished and compelling. Consider hiring a copyeditor and/or a proofreader to help you hone your back cover copy! Grammar and punctuation mistakes on back cover copy tend to jump off the page to potential readers.

Should Book Blurbs Be Written in First or Third Person?

Traditionally, it has been the industry standard for book blurbs to be written in the third person. So you would identify the ideal reader (e.g., sales professionals, writers, parents) and then refer to them as “they” or “them” thereafter.

However, when I looked at the nonfiction books on my bookshelf, the majority were written in the first person. Most of them used the word “you” rather than “they.” So it appears that the standard is starting to change. These were mostly traditionally published books as well (although they were all published in the UK or Ireland, so maybe that makes a difference). Personally, I like using the first person.

It’s also standard for blurbs to refer to the author in the third person, so avoid writing “I” when talking about yourself on the back cover copy. Use your name at first mention, then your surname and “he,” “she,” or “they” thereafter.

Example Blurb 1

Unlock the Secrets to Mastering Public Speaking

Have you ever wished you could speak with confidence and captivate any audience? In Speak Like a Pro, renowned communication expert Jane Doe reveals the proven techniques that top speakers use to inspire and persuade.

With over twenty years of experience, Jane Doe shares her insider knowledge, from crafting compelling messages to overcoming stage fright. This comprehensive guide includes:

Step-by-step strategies to improve your delivery
Real-life examples and case studies
Tips for engaging storytelling
Practical exercises to build your skills

Whether you’re presenting in the boardroom or speaking at a conference, Speak Like a Pro equips you with the tools to command attention and leave a lasting impact.

Don’t miss out on transforming your public speaking abilities. Start your journey to becoming a confident speaker today!

Example Blurb 2

Unleash Your Potential: Mastering the Art of Self-Improvement

Are you ready to transform your life and unlock your true potential? In this groundbreaking book, Unleash Your Potential, renowned self-improvement expert Jane Doe reveals the secrets to achieving lasting success and happiness.

Discover

proven strategies to boost your productivity and motivation
practical tips for setting and achieving your most ambitious goals
techniques to overcome obstacles and build resilience

Drawing on decades of research and personal experience, Jane Doe provides a step-by-step guide to mastering the art of self-improvement. With real-life examples and actionable advice, you’ll learn how to make positive changes that stick.

Unleash Your Potential is not just a book; it’s a blueprint for a better you. Whether you’re looking to advance your career, improve your relationships, or simply find more joy in everyday life, this book offers the tools you need to succeed.

Praise for Unleash Your Potential: “An essential read for anyone serious about personal growth.” — John Smith, bestselling author of Achieve Anything

Don’t wait another day to start your journey towards a brighter future. Get your copy of Unleash Your Potential and begin transforming your life today!

By focusing on these key elements, you can write an nonfiction book blurb that not only captures the essence of your book but also persuades potential readers that this is the book they need to read.

If you’re considering hiring an editor to edit your book blurb, check out my editorial services or read some of the kind words authors have said about working with me.